Article Discussion: Making Twitter Work: A Guide for the Uninitiated, the Skeptical, and the Pragmatic

In an effort to embrace the technologies I am exploring, I joined Twitter a few weeks ago. I've connected with some friends, and have added the occasional comedian, many library-related tweeters, and news organizations. I can definitely see how some may easily get lost in the "Twittersphere," but how can it work for libraries and professionals? It is another way to directly connect with library users--and the "keep it short, stupid" set-up of Twitter is convenient for those with little time to commit to social networking. I'm still learning, but what does Forrestal have to say about Twitter?

Forrestala, V. (2011). Making Twitter Work: A Guide for the Uninitiated, the Skeptical, and the Pragmatic. The Reference Librarian, 52(1), 146-151. doi:10.1080/02763877.2011.527607

As many of us who have explored Twitter can see, communication via this medium continues to grow. Librarians are some of the most active Twitter users, and Forrestala cites Young's 2010 study of influence on Twitter, stating "an unnamed librarian as being one of the most influential non-celebrity users on the service."

For those not familiar with Twitter, it is a website that allows users to post short updates or conversation starters (up to 140 characters). Users can follow others' updates (tweets), and profiles may be either public or private, depending upon user preference. If you decide to make your profile private, those who wish to read your tweets must request and be approved by you. You can also have conversations with other Twitter users by utilizing the @ symbol along with their username. Retweeting is sharing another's post with those who follow you. Hashtags (#) allow for tagging, attaching labels to tweets to organize them. A common hashtag currently being employed is the #Egypt label. If you click on the hashtag, Twitter compiles the tweets that have included that label, allowing you to see what others are saying about it (not just those you follow).

Accessing Twitter is done in a variety of ways. You can visit the Twitter website, desktop applications like TweetDeck or Seesmic, access it via smart phone, or submit new tweets using text messaging. But how can you make using Twitter meaningful for your library and those who follow your library?

Forrestala recommends making what you Tweet meaningful by creating conversation, not just broadcasting happenings or making announcements. By making it a place where conversation can happen, you bring the interactive aspect to the media that others may not be incorporating. The article says you can also create an RSS feed (covered in my last post) for certain searches, i.e. the name of your library, by utilizing the "feed for this query" link. While this is true for what is currently the "old twitter" the new redesign appears to have eliminated this option (or at least hidden it very well).

As a librarian, you can create a list of people in your area who have tweeted about library-related topics. Forrestala gives the examples of "research," "paper," or "writing." You can respond to their post, directing them to your library's services, even though the post doesn't mention the word "library" or "homework," reaching out to users less likely to seek out assistance.

By searching your library Twitter can serve as a "virtual comment box" to learn more about what your users are saying about you. You can also put widgets (a box that links to your tweets) that can direct others to your tweets, or that can show your most recent tweets--particularly useful for those not interested in setting up a Twitter account, but may still be interested in quick snippets about library happenings. You can also connect your tweets to display in other forms of social media (i.e. Facebook, website, blog).

An interesting experiment done by Harvard was the "Library Hose" which generated a tweet for every book that was checked out (including title and author, not any information that could identify the patron). This gets one point across: the library is widely used. But it ignores another point the author highly values: using Twitter as a way to communicate with library users, to open communication and dialog (as opposed to a broadcasting tool).

Particularly helpful for those looking into using Twitter was the section highlighting strategy. Figuring out the purpose and focus of your account comes first. Connecting the Twitter profile to your organization, not just electronically, but also visually but incorporating images, colors, and other links helps to establish the credibility of the account. Examine best practices, including rules for behavior and interaction. Forrestala continues to emphasize the interactive uses of Twitter, lending itself to conversation. Checking your account regularly helps users feel less like they are being ignored (particularly important with reference interactions)and (perhaps) may be more likely to form a positive association with the library. The author notes that being active and helpful can help the institution in the long run (with future alumni donations) if users can maintain a lasting connection to the school. It can also be a great starting point for a conversation, which may then be moved to another medium (i.e. blog, phone, email, Facebook, in-person).

For professional growth, librarians can follow live tweeting at conferences, colleagues tweets, and breaking news.

Three blogs Forrestala mentions (that I plan on exploring in more depth) are:
Tame the Web
Librarians Matter
Mashable

An article came across my Twitter feed (someone retweeted the article) about the "10 Twitter Features You Might Be Missing."

Sherman, A. (2011). 10 Twitter features you might be missing. Gigaom. Retrieved from http://gigaom.com/collaboration/10-twitter-features-you-might-be-missing/.

Sherman quickly and easily highlights some of the features basic users of Twitter might be overlooking. I will briefly outline the main points:

• Take a look at Twitter's suggestions (under "Who to Follow--View Suggestions." You can even browse by interest or have Twitter use your email account to find people you know from your address book.
• Twitter for business: the guide lists terms, best practices, case studies and tips.
• You can advertise on Twitter and use analytics to find out more about your users (though this applies more to businesses than libraries).
• As Forrestala mentioned above (though, with more of a RSS feed emphasis), using the searching features (and saving your searches, or making lists) you can check for new tweets about topics related to your services.
• Twitter Tales: this was new to me. Twitter tales are brief stories featuring Twitter users. This can be particularly helpful to glean new ideas about how to use Twitter to meet your patrons' needs.
• Widgets: these badges can be used to advertise your Twitter page, display tweets, and allow others to follow your posts from boxes that can be embedded in websites, blogs, etc.
• Similar to widgets are the "Follow Me" buttons, which are basically html coding that links to your Twitter page. Another embeddable element is the "Tweet Button" which allows others to tweet about your blog or webpage with the click of a button.
• Keyboard Shortcuts: The article showed this awesome image of the various shortcuts (below).